Years of determination, commitment and sheer passion for what she does, Sadaf is a multitasker donning many hats.
As the wedding season takes a break for a month for Ramadan, we caught the esteem designer Sadaf Fawad herself for a little chit chat!
A busy mind and a productive day.
Both are equally challenging. I am very passionate about my work so it’s emotionally taxing as well. I can’t say either of the two is easier. For me it’s the same amount of work .
Everything I have done so far has had its own little way of making a memory and contributing to the journey. I don’t want to rate them. Each time one does something , it’s increasingly better than what they’ve done earlier because there’s been learning and evolution. To me each product development , each shoot each collection is a memorable experience in my career.
Start the day early.
Celebrity endorsements increase your reach and visibility but it does not in anyway make a business successful . What sells is the quality of product . A business cannot grow on one time sales , if the quality isn’t there and the customer service isn’t good enough it’s a journey downhill .
Simplicity and individuality.To believe that less is more at times and that one must let their true self shine on their big day instead of being pressured to look like another person. It is not important to look like a poster girl or get a bridal jora that a dozen other brides are going to be wearing.
I don’t think there is any luxury in lawn. It’s a necessity for countries like ours and it should be kept as simple as possible. I’m glad some players in the market are putting that on the table admist tonnes of other overloaded lawn joras. I don’t think at the moment I have any unique ideas which I can put out under my label . Maybe when there is something worth advertising ,I’d consider trying that as well.
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